The current poll hysteria, which the media has been consumed by, was described by Ezra Levin (co-founder, Indivisible) as: Harris is down! These demographic groups are slipping! That battleground is lost! We’re losing!!! Are things really so bad? Our answer is a resounding NO.
Let’s dive deep into this. Over the past several decades, polls have failed miserably to identify winners in national elections. The causes for polling failures vary, but our conclusions are the same: don’t listen to the polls. Here’s why:
Inaccurate (#1) vs Partisan (#2) Polling:
#1 – Consider the presidential race between Barack Obama and Mitt Romney, who was widely predicted to win, in part because of his late surge in the polls. In October 2012, Romney (49%) led Obama (45%) among likely voters and tied among registered voters. Yet in early November, Obama won the popular vote by 4% and the electoral college 332 to 206.
What happened? After the 2012 election, USA Today reported: “Pollsters at Gallup later identified flawed methods that contributed to their incorrect prediction that Mitt Romney would win the 2012 presidential election, but they are still working to determine how to better identify who is likely to vote.” But even now, stubborn biases continue to plague pollsters.
#2 – Then recall the famed “Red Wave” of 2022 – which turned Blue on Election Day. A few weeks later, the New York Times published “The ‘Red Wave’ Washout: How Skewed Polls Fed a False Election Narrative.” Sound familiar?
This NYT review noted that the use of skewed polls serves partisan interests. This can happen when more reliable nonpartisan pollsters conduct fewer polls, perhaps because of low resources. The gap is filled by an onrush of poor quality or partisan polls, which can then seep into computing averages. Since polling drives campaigns and public opinion, skewed polls deliberately pollute the election narrative – with negative consequences for the other side.
What do these weaponized polls accomplish?
- Misdirection of campaign funding: In 2022, skewed polls spooked some strong candidates into overspending and/or using up campaign money at the expense of underfunded candidates who might otherwise have had a fighting chance to win (remember Democrat Mandela Barnes’ lost Senate race in Wisconsin?)
- Manipulation of media coverage: deserving candidates that poll badly may not receive as much airtime as they need or deserve to remain relevant in these days of click viewership. Similarly, polls can lead to disinformation and control of momentum to gain an advantage over the opposition.
- Psychological warfare against the opposition: sapping energy, enthusiasm, and ultimately effort and money from supporters. And conversely, energizing the partisan base (and increasing their donations).
- And as Ezra Levin noted: “Trump and his MAGAs are actively building a sense of inevitability so they can turn around and deny the results after they lose.” Trump used this ploy in 2020, and it’s currently his game plan for 2024.
Can we believe the polls in predicting the outcome of the 2024 presidential election? Again, the answer is No.
Today (10/21/2024), the NYT published a comprehensive updated review of polls and pollsters. They noted that while procedural corrections have been made to increase accuracy and to reduce partisan influence, technical issues and uncorrected biases still remain. The review also identifies “reliable” pollsters and reports their results – which are split almost evenly between Harris and Trump.
The take-home is that even reliable, nonpartisan polling cannot accurately predict the winner of a VERY TIGHT RACE – one that is tighter than we’ve seen in recent history – like that of Harris vs.Trump.
How do we deal with inaccurate or partisan polling?
There are two simple answers, both of which exercise your personal power:
The first is to stop listening to polls, despite the temptation. Reject the Big Media Talking Heads and accept the fact that NO ONE KNOWS who is going to win. And remember, the other side wants you to keep worrying for their own purposes.Ignore them!
The second is work, work, WORK! Grassroots activism is most powerful in very close races, when a few thousand votes may lead to victory or defeat. Democrats are working hard while MAGAs are lying and manipulating. The Democrats are now a powerful Turnout machine – but we keep working right up to the finish line.
So BE A WARRIOR, NOT A VICTIM! As Michelle Obama advises: just DO SOMETHING. And do it promptly, while you can still make a difference. Find the best actions for you on Turn Purple 2 Blue.
You must be logged in to post a comment.